The readership of 'Diva' are women spanning from 18-35 years but with a majority of the readers being in their 20s. These are women who are young, vibrant and sociable and love to have fun.
They like to use social networking site Facebook to keep in touch with old school friends and family that are abroad. She likes to treat herself with a night out at a classy bar or club with good company for a good drink, dance and chat. The usual liquid you would find in her glass would be a simple Vodka and Coke but her favourite drink being Apple Martini and Cosmopolitan; this is as it oozes glamour, excitement and is very feminine.
You would find a reader of Diva at her apartment with her other half but a relationship doesn't define her as she is an independent individual. That is why on her "alone time" she visits her favourite cafe, Costa or restaurant, Pizza Express with her friends. They talk about their relationships (whether being single, boyfriend or husband), work life and occasionally talk about celebrities (their favourite music and film stars). Independence to these women means being in control of their lives - present and future - and they are all working women falling in the demographic of BC1.The jobs that these women would have would be running a business or being a highly qualified member in an office job for some interesting company (e.g. Public Relations).
Body image isn’t the key thing in her life but keeping healthy, fit and maintaining a good appearance is and that is why she is a weekly visitor to the gym where she partakes in Yoga, Cheeraerobics or Zumba classes. She opts for these energetic, fun classes rather than trudging on a Treadmill which she finds so repetitive and an unsuccessful motivator for burning the calories. A part of looking good is dressing comfortably and stylishly. Therefore the reader is someone who keeps updated with the latest trends but has a sense of her own style - feminine, sexy, sophisticated and casual. Accompanied with this is monthly trips to the beauty salon to maintain her beautiful hair, neat nails and tidy appearance.
Reading is a great pastime for her as she is an intelligent woman and enjoys catching up with the latest romantic novels. Her favourite novel being 'Jane Eyre' by Charlotte Bronte as the conflict between her love and her morals fascinates and relates to the reader. Other reading material includes magazines like Cosmopolitan and Essence which helps to guide her through her life. She is able to read up on solving relationship problems, overcoming a situation, fashion and it gives overall entertainment.
Music is another thing that helps them in their daily life; she attends nightclubs, bars and concerts. They enjoy listening whether in the car radio or as a music video on MTV and keep updated with the latest R&B (like Beyoncé and Mary J Blige) and some Pop musicians (like Katy Perry and Jessie J). The reason for preference in the genre is for the soulful music with beats that can make her get up and dance. She also likes the fact that R&B can have mellower and with strong, powerfully sung ballads showing that the artists can still be sexy but empowering.
Body image isn’t the key thing in her life but keeping healthy, fit and maintaining a good appearance is and that is why she is a weekly visitor to the gym where she partakes in Yoga, Cheeraerobics or Zumba classes. She opts for these energetic, fun classes rather than trudging on a Treadmill which she finds so repetitive and an unsuccessful motivator for burning the calories. A part of looking good is dressing comfortably and stylishly. Therefore the reader is someone who keeps updated with the latest trends but has a sense of her own style - feminine, sexy, sophisticated and casual. Accompanied with this is monthly trips to the beauty salon to maintain her beautiful hair, neat nails and tidy appearance.
Reading is a great pastime for her as she is an intelligent woman and enjoys catching up with the latest romantic novels. Her favourite novel being 'Jane Eyre' by Charlotte Bronte as the conflict between her love and her morals fascinates and relates to the reader. Other reading material includes magazines like Cosmopolitan and Essence which helps to guide her through her life. She is able to read up on solving relationship problems, overcoming a situation, fashion and it gives overall entertainment.
Music is another thing that helps them in their daily life; she attends nightclubs, bars and concerts. They enjoy listening whether in the car radio or as a music video on MTV and keep updated with the latest R&B (like Beyoncé and Mary J Blige) and some Pop musicians (like Katy Perry and Jessie J). The reason for preference in the genre is for the soulful music with beats that can make her get up and dance. She also likes the fact that R&B can have mellower and with strong, powerfully sung ballads showing that the artists can still be sexy but empowering.
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